Tactile Flavours

In a market oversaturated with colourful products competing for attention, a new way of engaging with the customer lies in implementing tactile features into the product packaging. This project explores the possibility of haptically transmitting a product’s flavour using a selection of chocolate bars as a case study. The combination of geometric shapes helps visually distinguish the flavours, while the paper stock and embossing translates the flavour into haptic feedback in an intuitive and engaging way.